The idea of first-rate content material has been around on the grounds that 2011 when google’s panda update first hit and sites with horrific content material have been sent to the basement of search engine results. Considering that then, content companies have had to be on their toes to ensure that everything they invent and put up is excessive first-class. But what, exactly, does that suggest? In case you are involved about your content material falling brief, this 5-factor checklist will positioned your mind comfortable.
1. Is my content material errors free SEO Error?
Trustworthiness is a main factor in relation to a web page’s rating with google. Boosting a organisation’s integrity is also one of the main focuses of any content material marketing method as clients are more likely to make a purchase from a commercial enterprise they believe. Content material that is riddled with grammar errors and misspellings, makes use of bogus or previous sources, or is poorly organized will no longer best fail to rank properly with google, it will not rank at all with clients.
Before marking any assignment as entire, make an effort to examine the text out loud to your self. Studying aloud forces you to go slower and hearing your phrases let you discover clunky sentences and different mistakes. Do not be afraid to apply tools like grammarly, ginger, or paperrater. Whilst none of them are perfect, they will all assist you trap simple errors and typos.
2. Did I Follow Proper Formatting Guidelines?
Most people do not have time to carefully read everything they come across on the web. Instead, people tend to skim through a page for the most important details and only go back and read everything if something clues them in that it’s worth it. Make skimming efficient by breaking up large blocks of text with descriptive subheadings and breaking out long lists into bullets. It is also helpful to keep most of your web content light and conversational to make it easy to digest quickly while keeping paragraphs short so readers are not overwhelmed with huge blocks of text.
3. Is My Content Useful?
Think about what people are trying to do when they type keywords into a search engine. Create content that addresses what they want to do rather than the particular words they type. In other words, if someone types “signs of a failing furnace” into a search engine, it’s probable that her furnace is doing something weird, and she wants to know if it’s failing. Don’t waste everyone’s time by writing about a variety of home appliances while artfully working in a few instances of “failing furnace” because that’s your assigned keyword. Instead, be useful and provide a cohesive list of signs.
4. Is My Content Relevant?
Kardashians might draw a lot of attention, but they do not have any business hanging around an appliance repair website. Google’s algorithms are pretty smart, and they can detect when you are trying to piggyback on a hot topic to draw attention to yourself and will not be fooled into thinking it’s quality content. Whenever it works out that a hot topic is relevant to the industry you are writing for, then by all means, use it. Otherwise, stick to topics that make sense for the content’s destination.
5. Did I Use Keywords Correctly?
Even if you are writing something useful to support a keyword phrase like “signs of a failing furnace,” keyword stuffing will not earn you any love from Google. Cramming a page with many instances of a keyword may have been effective in the past, but now it’s one of the fastest ways to get sent to the bottom of the pile. Keep in mind that keyword stuffing is not always intentional. If you are writing really tight, highly-focused content around a particular keyword, it can be easy to end up repeating it too many times without realizing it. Do a quick search and if your content has more than a few mentions, reword your sentences or substitute synonyms instead.
Always Write for People
Understanding what makes Google give one page the green light while dumping another is an essential part of creating content for the Web. Quality content may be only one of hundreds of factors, but it is one that we have direct control over every time we create something new. The easiest shortcut to creating quality content is to make sure it is written for real people who need help solving problems. After that, check this list for a few technicalities and you’ll be good to go.